Long gone are the days when they pretended to reinvest this in initiatives aligned with their values — now I guess that’d just be lining Tim Apple’s pilfering pockets. And certainly gone are the days where they pretended to use profit to innovate. Linked content [1].

[1] https://www.macrumors.com/2024/12/27/apple-set-to-become-first-4-trillion-company/