mind reader

Do you remember the glory days of Apple as the underdog? From early scrapes with Microsoft, through years of struggling management, the triumphant return of Steve Jobs, and the iPod boom. For decades of its existence Apple had been, and held closely its title of, underdog. Microsoft, IBM, HP, Dell, and other “big players” in the personal computing arena held majority market share. Apple envied the position of those with more market share. Not because it was the creative underdog – but because it was greedy [1]. As a marketing strategy Apple cornered creatives. Offering software with particular affordances to a limited set of creative professionals, and emphasising lock-in. Little to no Apple software had been successful outside of Apple platforms, and barring iTunes, little has remained available on other operating systems. The prototyping of control, ownership and entitlement starts here with the Mac – and it has feste...

Not a day goes by where the direct affects of “line may only go up” capitalism doesn’t destroy another part of the human soul. Every single day in the anglosphere workers are robbed. Every single day in the rest of the world workers are tortured. The dual processes of exploitation and extractivism for capitalist ends are not only the infatuation of the capitalist and political classes, but have so deeply infected the psyche of the worker that new values have taken root in civil society. These are perpetuated by the bourgeois in the vain hope that they will now be saved by the bourgeoisie as the planet burns. There are a few dimensions of interest to our inquiry today. Let’s get cracking! First, greed as a notion historically. From the 15th century, Europe’s leaders leant on desire for wealth, resources, and power amongst other bourgeoisie to leverage brutal globalist expansion. Indeed, even religious “values” de-centr...